AN ANALYSIS OF SATISFACTION AND PROBLEMS OF GOLDSMITHS IN THE THOOTHUKUDI AREA OF TAMILNADU STATE

Authors

Dr M.Chandra, Assistant Professor of Economics,
Kamaraj College, Thoothukudi-628003, Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli – 627012, Tamil Nadu, India.

Abstract

The Gems and Jewellery sector, especially the gold industry, plays a significant role in the Indian economy. The current article attempts to analyse the perception of the goldsmiths regarding the satisfaction and problems of gold jewellery shops in the Thoothukudi area of Tamilnadu state. The data was collected on gold jewellery in the Thoothukudi area. From January to March 2022, the trial lasted three months. Secondary data was gathered from labour department publications, websites, libraries, standard textbooks on related topics, leading journal and published documents, records and reports, agent manuals, and other secondary sources. Statistical tools such as percentage, mean, standard deviation, t test, chi-square test, correlation, and probability analysis were used to analyse the data obtained. According to the findings, the relationship between satisfaction with obtaining jewellery and socio-economic characteristics such as age, family type, and monthly family income is significant at the 5% level because the P-value is less than 0.05. Hence, the null hypothesis was rejected for these variables. The rest of the socio-economic variables, namely, sex, family size and educational qualification, e not significantly associated at a 5 per cent level with the satisfaction of the method of procuring jewellery. Hence, the null hypothesis has been accepted for these variables. An attempt has been made to control the arithmetic relationship between the socio-economic variable and the longevity of the gold jewellery shop. The above table compares socio-economic variables and the longevity of gold jewellery. It concluded that there are no significant relations between socio-economic variables and longevity of the gold jewellery. The respondents are asked whether they have faced any problems from some officials. The percentage of challenges traders face from sales tax officials, police officers, labour officials, income tax officials, customs officials, and anti-social elements is 30%, 14%, 18%, 28%, 4%, and 6%.